Roberta Raffel: Age, Family, Career, Children, and Marriage to Marcus Lemonis

Roberta Raffel is an American businesswoman best known as the wife of entrepreneur and television personality Marcus Lemonis. Before their marriage, she had already spent years working in fashion and retail and owned her own business.

Bobbi and Marcus met through business in 2016. Their professional connection later became a relationship, and they married in February 2018. She has also worked with Marcus on retail projects and appeared with him at public events and on television.

Quick Facts

Who Is Roberta Raffel?

Roberta Raffel celebrates her birthday on September 21. Her social media activity and birthday posts support this date.

Some reports list her birth year as 1953. If that information is correct, she would be 72 years old as of August 2026 and would turn 73 in September 2026.

However, her exact year of birth has not been confirmed by a strong primary source. Because of this, her age should be treated as reported rather than fully confirmed.

Roberta Raffel’s Early Life

Very little reliable information is available about Bobbi Raffel’s childhood or early life.

Her exact birthplace has not been publicly confirmed. She is American and appears to have strong family connections to the Chicago area, but available sources do not clearly state where she was born or raised.

There is also no reliable public information about the schools she attended or the education she received.

Roberta Raffel’s Parents

Reports identify Bobbi’s parents as Kenneth Fenchel and Millicent Fenchel.

Her father was reportedly a World War II veteran and had connections to the lamp industry in Chicago. He died in 2013, according to available reports.

Her mother died in 2018. Bobbi has continued to remember both of her parents through posts on social media.

In June 2023, she marked what would have been her mother’s 100th birthday. She described her mother as a loving and caring person who guided their family.

The following month, she also posted a tribute for what would have been her father’s 100th birthday.

Does Roberta Raffel Have Siblings?

Bobbi is reportedly the oldest child in her family.

Available reports name two siblings:

• Stephen Fenchel, her brother
• Mickey Fenchel Sima, her sister

Bobbi has shared family moments on social media and appears to remain connected with her siblings.

Roberta Raffel’s Education

Bobbi Raffel’s educational background is not publicly documented.

There is no confirmed information about the high school, college, or university she attended. No reliable source has publicly confirmed a degree or professional qualification.

Roberta Raffel’s Career in Fashion and Retail

Bobbi built a career in business long before she became widely known as Marcus Lemonis’ wife.

She worked mainly in fashion and retail. Reports describe her as an experienced businesswoman who worked with fashion companies, designer brands, and retail businesses.

One source also reports that she worked as a sales manager and handled logistics connected with fashion shows and modeling businesses. However, detailed records of this part of her career are limited.

What is better established is that Bobbi owned her own fashion-related business before she met Marcus.

Her experience in the fashion industry later became important in both her personal and business relationship with him.

Bobbi Raffel’s Fashion Business

Bobbi’s first meeting with Marcus Lemonis was connected directly to business.

Marcus has said that Bobbi approached him about buying the fashion business she owned.

They continued discussing the business after their first meeting, and Marcus eventually purchased it.

Their professional relationship continued after the deal and later became personal.

The business connection is an important part of Bobbi’s story because she was already running her own company before she became publicly associated with Marcus Lemonis.

How Roberta Raffel Met Marcus Lemonis

Bobbi Raffel and Marcus Lemonis reportedly met in 2016 at COTERIE, a major fashion trade show.

COTERIE brings together fashion brands, retailers, buyers, and other people working in the industry.

Both Bobbi and Marcus were attending for business reasons.

According to Marcus, Bobbi approached him and asked whether he would be interested in buying her business.

They continued talking after the event. Marcus later acquired her company, and the two eventually began dating.

Roberta Raffel and Marcus Lemonis’ Relationship

Bobbi and Marcus knew each other for about two years before they married.

Their relationship developed from a business connection into a romantic partnership.

Marcus proposed around Christmas 2017.

He later explained that the proposal was included in a Secret Santa gift. He joked that he was lucky the gift reached the correct person.

Bobbi accepted, and the couple began preparing for their wedding.

Roberta Raffel and Marcus Lemonis’ Wedding

Bobbi and Marcus originally planned to marry in January 2018 at San Ysidro Ranch in Montecito, California.

Their plans had to change because wildfires and mudslides caused serious problems in the Santa Barbara and Montecito area.

They moved both the date and location of the wedding.

Bobbi and Marcus finally married in February 2018 at Hotel Bel-Air in Los Angeles.

Page Six confirmed the location after Marcus shared photographs from the ceremony on social media.

Details About Their Wedding Celebration

The wedding celebrations lasted for two days.

The first part of the weekend reportedly included an event at the Air Museum in Santa Monica.

The main wedding followed at Hotel Bel-Air.

The ceremony used ivory, gold, and silver decorations.

Bobbi and Marcus came from different religious traditions, so the wedding included both a priest and a cantor.

This allowed the ceremony to recognize both sides of their family traditions.

Marcus wore a custom Gucci suit during the formal part of the wedding. Bobbi wore a traditional wedding gown.

Both later changed into more relaxed clothing for the reception.

Their first dance was reportedly to Looking for You, a song connected with the television series Empire.

Marcus later told Page Six that he cried during the wedding and described the day as simple and special.

Who Is Marcus Lemonis?

He became widely known as the star of CNBC’s reality business show The Profit. On the program, he invested money in struggling companies and worked with their owners to improve their businesses.

Marcus has also held senior leadership roles in companies connected with the recreational vehicle and outdoor industries.

He became closely associated with Camping World after combining his business interests with the company.

Before The Profit, Marcus also appeared on television programs including Celebrity Apprentice and Secret Millionaire.

His business background played a direct role in how he met Bobbi because their first conversation was about acquiring her fashion business.

Roberta Raffel’s Business Work With Marcus Lemonis

They became involved in the retail business MARCUS, which has sold clothing, jewelry, home products, and other lifestyle items.

Bobbi’s fashion and retail experience made her a natural part of these business activities.

She has also appeared at openings and promotional events for MARCUS stores.

Public events involving the couple have included the opening of MARCUS Gold Coast in Chicago in April 2018 and a MARCUS Meatpacking event in New York City in May 2018.

Did Roberta Raffel Invest in Camping World?

Some reports claim that Bobbi invested about $1.3 million in Camping World and owned shares in the company.

Specific online claims have also mentioned more than 99,000 shares.

However, some of the percentages attached to these claims appear inconsistent, and the exact size of Bobbi’s ownership should not be treated as confirmed without official financial filings.

It is safer to say that she has been involved in business activities connected with Marcus, while her exact financial interest in Camping World is unclear.

Roberta Raffel’s Work on The Renovator

Bobbi also received a television production credit.

In 2022, she reportedly worked as a design coordinator on eight episodes of The Renovator.

Marcus Lemonis served as an executive producer on the show.

The program focused on helping families improve their homes and living spaces.

Bobbi’s design coordinator role was connected with the visual and design side of the production.

Does Roberta Raffel Have Children?

Bobbi and Marcus Lemonis do not have publicly confirmed children together.

Bobbi reportedly has two adult children from a previous relationship:

• One son
• One daughter

Both are reported to have families of their own.

Bobbi has shared photographs involving her children and grandchildren on social media.

Her daughter has also reportedly worked in the fashion industry and attended Bobbi and Marcus’ 2018 wedding celebration.

The names and other personal details of Bobbi’s children are not widely confirmed in reliable public sources.

Roberta Raffel’s Previous Relationship

Before marrying Marcus, Bobbi reportedly had an earlier relationship or marriage.

Some sources connect her with a man named Lee Raffel and suggest that he may have been the father of her children.

However, detailed information about this relationship is limited.

There is no widely available reliable information confirming when they married, when the relationship ended, or the circumstances of their separation.

Because of this, these details should be treated as reported rather than fully established facts.

Roberta Raffel on Celebrity Family Feud

Bobbi appeared with Marcus on Celebrity Family Feud in July 2023.

Their team competed in the show’s Fast Money segment.

They reportedly won $25,000 for charity.

The appearance gave viewers a chance to see Bobbi and Marcus together outside their usual business activities.

Roberta Raffel’s Public Appearances

Bobbi has attended a number of public and business events with Marcus.

Some reported appearances include:

• Aspen Shines Hope: Marcus x Runway in Aspen, Colorado, in December 2017
• MARCUS Gold Coast grand opening in Chicago in April 2018
• MARCUS Meatpacking grand opening in New York City in May 2018
• Celebrity Family Feud in 2023

Many of her public appearances are connected with fashion, retail, business, or Marcus Lemonis’ television work.

Roberta Raffel on Social Media

Bobbi is active on Instagram under the name @bobbilemonis.

She uses her account to share both personal and business-related content.

Her posts have included photographs of:

• Marcus Lemonis
• Her children
• Her grandchildren
• Other family members
• Travel
• Business products
• Fashion
• Lifestyle activities
• Her late parents

She has also used Instagram to promote merchandise connected with business projects.

Earlier reports said she had more than 34,000 followers, but social media numbers change regularly.

Roberta Raffel’s Birthday Celebration

Bobbi has publicly celebrated her birthday on September 21.

In 2023, she posted photographs with Marcus while they were spending time near the water.

She wrote about being happy to experience life and new journeys with him.

A few days later, she shared another part of the birthday celebration after attending a Beyoncé concert.

These posts provide strong support that September 21 is her birthday, even though her exact birth year remains less certain.

Roberta Raffel’s Net Worth

Roberta Raffel’s personal net worth has not been publicly confirmed.

She had an established business career in fashion and retail before marrying Marcus Lemonis and has remained involved in business projects since their marriage.

However, there is not enough reliable public information to calculate her personal wealth accurately.

Estimates of Marcus Lemonis’ wealth should also not be used as Bobbi’s personal net worth.

Facts About Roberta Raffel

• Her full name is Roberta Raffel.
• She is commonly known as Bobbi Raffel.
• She is an American businesswoman and entrepreneur.
• She has worked mainly in fashion and retail.
• She owned a fashion business before meeting Marcus Lemonis.
• She met Marcus through business in 2016.
• They reportedly met at the COTERIE fashion trade show.
• Marcus later bought her business.
• Their professional connection developed into a romantic relationship.
• Marcus proposed around Christmas 2017.
• They originally planned to marry in Montecito, California.
• Wildfires and mudslides forced them to change their wedding plans.
• Bobbi and Marcus married at Hotel Bel-Air in Los Angeles in February 2018.
• Their ceremony included both a priest and a cantor.
• Bobbi reportedly has two adult children from an earlier relationship.
• She is also a grandmother.
• She worked as a design coordinator on The Renovator in 2022.
• She appeared with Marcus on Celebrity Family Feud in 2023.
• Her birthday is September 21.

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