William Allen Asher, also known as Bill Asher or William Asher Jr., is an American guitar maker and the son of actress Elizabeth Montgomery and television producer and director William Asher. He was born in Los Angeles, California, and grew up in a family closely connected to Hollywood.
Instead of becoming an actor like his mother, William built a career making, repairing, and restoring guitars. He is associated with Asher Guitars & Lap Steels and has spent decades working with instruments for professional musicians.
Quick Facts
| Detail | Information |
|---|---|
| Full name | William Allen Asher |
| Also known as | Bill Asher, William Asher Jr. |
| Birthplace | Los Angeles, California, United States |
| Nationality | American |
| Profession | Luthier, guitar maker |
| Business | Asher Guitars & Lap Steels |
| Father | William Asher |
| Mother | Elizabeth Montgomery |
| Brother | Robert Deverell Asher |
| Sister | Rebecca Elizabeth Asher |
| Known for | Making, repairing, and restoring guitars; being Elizabeth Montgomery’s son |
Early Life and Family
William Allen Asher was born in Los Angeles, California. His parents were Elizabeth Montgomery and William Asher, two well-known figures in American television.
His exact date of birth is not clearly stated in the provided sources. A 2021 report described him as 56 years old at that time.
William grew up with two younger siblings, Robert Deverell Asher and Rebecca Elizabeth Asher. Photos from his childhood show him with his parents and brother during the years when his mother was starring in Bewitched.
His parents’ marriage eventually ended. Elizabeth Montgomery and William Asher divorced in October 1974.
Reliable public information about William’s schooling, college education, or professional training is limited.
His Mother, Elizabeth Montgomery
Elizabeth Montgomery was born on April 15, 1933. She came from an acting family. Her father was actor and producer Robert Montgomery, while her mother, Elizabeth Daniel Bryan, had performed on Broadway.
Elizabeth became best known for playing Samantha Stephens in the ABC television sitcom Bewitched. The series ran from 1964 to 1972 and became the defining role of her career.
Before William Asher, Elizabeth had been married to Frederick Gallatin Cammann and actor Gig Young. She met William Asher while working on the 1963 film Johnny Cool.
Elizabeth and William Asher had three children together: William Allen, Robert Deverell, and Rebecca Elizabeth.
After her marriage to Asher ended, Elizabeth had a long relationship with actor Robert Foxworth. They eventually married in 1993.
Elizabeth Montgomery died from colon cancer on May 18, 1995, at the age of 62.
His Father, William Asher
William Asher was a television and film producer, director, and writer. His career included work on several major American television productions.
He also played an important role behind the scenes of Bewitched. The show therefore had connections to both sides of William Allen Asher’s immediate family: his mother was its star, while his father worked as a producer and director.
William Asher also directed films, including several of the popular beach-party movies featuring Frankie Avalon and Annette Funicello.
William Allen even appeared with his parents on the set of Bewitched as a young child. A photograph from 1967 shows Elizabeth Montgomery, William Asher, and William Asher Jr. together on the set.
William Allen Asher’s Siblings
William has two full siblings from his parents’ marriage.
His brother is Robert Deverell Asher. Robert has also been associated with the family’s guitar business.
His sister is Rebecca Elizabeth Asher. She followed a path connected more closely to television and entertainment.
The family also includes half-siblings through their father’s other relationships and marriages.
William Allen Asher’s Career as a Luthier
Unlike his famous parents, William Allen Asher did not build his main career in acting, directing, or television production.
He became a luthier, a professional who builds and repairs stringed instruments. His work focuses heavily on guitars.
A 2021 profile reported that Asher had already spent more than 30 years repairing and restoring guitars. It also said he had spent around 15 years making custom guitars for professional and well-known musicians.
His work involves both craftsmanship and technical knowledge. He has worked on new custom instruments as well as vintage guitars that require careful restoration.
Asher Guitars & Lap Steels
William is closely associated with Asher Guitars & Lap Steels, the company through which his guitar-making work is known.
The business produces handcrafted guitars and lap steel instruments. It also handles repair and restoration work on older instruments.
William has shared glimpses of his work publicly. In one photo discussed in a 2021 profile, he was shown carving guitar necks by hand.
His brother Robert Asher and Jessika Asher have also been connected with the business, making it a family operation.
The company has worked with professional musicians and built a reputation around custom instruments rather than mass-produced guitars.
His Connection to Music
William’s profession gives him a strong connection to music even though he is not mainly known as a recording artist.
His work takes place behind the scenes. Instead of performing with the instruments, he builds, repairs, restores, and modifies them for musicians.
This career also separates him professionally from his parents. Elizabeth Montgomery was an actress, while William Asher worked mainly as a director and producer. Their son chose a hands-on craft connected to the music industry.
Did William Allen Asher Become an Actor?
William Allen Asher is not known for pursuing a major professional acting career.
He was exposed to television production from childhood because of his parents and was photographed on the Bewitched set. However, his established profession is guitar making rather than acting.
His public profile today is mainly connected to his work as a luthier and to Asher Guitars & Lap Steels.
William Allen Asher’s Wife and Children
The sources provided do not give enough reliable information about William Allen Asher’s marriage, wife, or romantic relationships.
Information about whether he has children is also not clearly established in these sources.
Because William maintains a much lower public profile than his mother did, many details about his private family life have remained outside mainstream celebrity coverage.
William Allen Asher’s Net Worth
William Allen Asher’s personal net worth has not been reliably confirmed.
Online estimates should therefore be treated carefully unless they are supported by trustworthy financial information. What is established is that he has spent decades working professionally as a guitar maker, repairer, and restorer and operates through Asher Guitars & Lap Steels.
Social Media and Public Life
William does not have the same level of public exposure that surrounded his parents.
His occasional public material focuses more on his guitar work than on his personal life. Photos have shown him working directly on instruments, including carving guitar necks.
He has also appeared in older family and archival photographs connected with Elizabeth Montgomery, William Asher, and Bewitched.
Interesting Facts
- William Allen Asher is also known as Bill Asher and William Asher Jr.
- He was born in Los Angeles, California.
- His mother was Bewitched actress Elizabeth Montgomery.
- His father was television and film director and producer William Asher.
- His siblings include Robert Deverell Asher and Rebecca Elizabeth Asher.
- He grew up around the television industry but did not make acting his main profession.
- He became a professional luthier and guitar maker.
- He has decades of experience repairing and restoring guitars.
- He is associated with Asher Guitars & Lap Steels.
- His work includes custom guitars and restoration of vintage instruments.
- His brother Robert has also been associated with the family guitar business.
- William keeps much of his personal life private.
- His personal net worth has not been reliably confirmed.
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